Welcome to PlayOn! Below are some of our marketing team's top tips to promote your school and your upcoming events. This Event Promotion Success Kit will help you promote your events and maximize revenue for your programs. Let’s get your community in on the action, no matter where they are!
Schedule Your Events Early
The earlier you schedule your events, the more time your community has to discover your events and the more time we have to help you promote your upcoming events!
Share Your School's PlayOn Site With Your Community
Your school's PlayOn Site is your go-to spot for your community to find all event information, buy tickets, subscribe to your school, watch highlights, and keep up-to-date on your news. Make sure your community knows where to go! You can find your PlayOn Sites URL in PlayOn HQ on your Account page.
By sharing your PlayOn site link, you make it easy for your community to get tickets or watch your broadcasts live and on demand or relive special moments. It's quick, simple, and keeps everyone connected!
Urge Your Community to "FAVORITE" Your School in the GoFan App
Make sure your community never misses an event! When your community favorites your school on the GoFan app, they will automatically have access to your PlayOn Site within the app. It's the easiest way for your community to stay in the loop about upcoming events. If they don't have the app, they can also bookmark your school's site on their phone or desktop. Share these articles with your community to encourage them to favorite your school:
Add a Section About Your PlayOn Site Your School Website
Add prominent links or buttons to your school’s PlayOn Site on your website to highlight your partnership with PlayOn and spread the word to your community. For more details on how to add these to your school's website, check out this article.
Promote Your Events Multiple Times Throughout the Week
Stay connected! Keep your community in the loop with weekly updates on social media. Regularly updating your community on social media keeps everyone engaged and informed about school events and activities. By posting weekly, you build anticipation, increase participation, and strengthen school spirit. Plus, the templates in this article make it easy to create polished, attention-grabbing posts that effectively promote your events!
Email Your Community With One of Our Templates
An easy way to spread the word about your school website is to create an email using one of our premade templates! View the templates and instructions here.