Welcome to PlayOn! Below are some of our marketing team's top tips to promote your school and your upcoming events. This Event Promotion Success Kit will help you promote your events and maximize revenue for your programs. Let’s get your community in on the action so they never miss a moment!
Schedule Your Events Early
The earlier you schedule your events, the more time your community has to discover your events and get tickets.
Share Your School's Page With Your Community
Your school's GoFan page is the go-to spot for your community to find all event information and buy tickets. Make sure your fans know where to find it! Just search for your school on the GoFan homepage, copy the URL, and share it. You can also find your school link on your PlayOn HQ dashboard.
Each event has its own landing page with specific links and QR codes available in PlayOn HQ. By sharing these links, you make it easy for your community to buy tickets. It's quick, simple, and keeps everyone connected!
Urge Your Community to “FAVORITE” Your School
Make sure your fans never miss an event! Favoriting your school on GoFan is fast and seamless. It's the easiest way for your community to stay in the loop about upcoming events. Share this article with your community to encourage them to favorite your school:
Add a Section About GoFan to Your School Website and Athletic Page
Add a prominent link or button to your school’s GoFan page on your website to highlight your partnership with GoFan and spread the word to your community. For more details on how to add this to your school's website, check out this article.
Promote Your Events Multiple Times Throughout the Week
Stay connected! Keep your community in the loop with weekly updates on social media. Regularly updating your community on social media keeps everyone engaged and informed about school events and activities. By posting weekly, you build anticipation, increase participation, and strengthen school spirit. Plus, the templates in this article make it easy to create polished, attention-grabbing posts that effectively promote your events!
Add a QR Code to Your Marketing Collateral
Make it easy for your community to find your school page on GoFan by adding a QR code to all your marketing materials. All your community needs to do is scan the QR code from their phones, and they will be sent directly to your school page. Check out this article about using QR codes and QR code flyers.
Email Your Community With One of Our Templates
An easy way to spread the word about your school's upcoming events is to create an email using one of our premade templates! View the templates and instructions here.
Remind Your Community That They Are Supporting Your Programs
Every GoFan ticket purchased through your school's webpage or special links is revenue for your programs. Your community wants to support your school, so make sure they know the impact they are making on your students!
Adopt a PlayOn Site
Looking to promote your events effortlessly? Connect your community, build your brand, and elevate your programs with a PlayOn site. Generate excitement for your programs by directing your community to one place for all the information they need most. Your community can get tickets, stream events, check schedules, see team updates, and more.
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