Best Practices to Promote Your Ticketing & Streaming Events

  • Updated

Welcome to PlayOn! Below are some of our marketing team's top tips to promote your school and your upcoming events. This Event Promotion Success Kit will help you promote your events and maximize revenue for your programs. Let’s get your community in on the action, no matter where they are! 

Schedule Your Events Early

The earlier you schedule your events, the more time your community has to discover your events and the more time we have to help you promote your upcoming events!

Share Your School's Page With Your Community

Your school's GoFan page and NFHS Network page are the go-to spots for your community to find all event information, buy tickets, and subscribe to your school. Make sure your community knows where to find them! Just search for your school on the GoFan homepage and NFHS Network homepage, copy the URL, and share it. 

Each event has its own landing page with specific links and QR codes available in PlayOn HQ. By sharing these links, you make it easy for your community to get tickets or watch your broadcasts live and on demand. It's quick, simple, and keeps everyone connected!

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Urge Your Community to "FOLLOW" and "FAVORITE" Your School

Make sure your community never misses an event! Following your school on the Network and favoriting your school on GoFan is quick and simple. It's the easiest way for your community to stay in the loop about upcoming events. Share these articles with your community to encourage them to follow your school:

Add a Section About the NFHS Network and GoFan to Your School Website and Athletic Page

Add prominent links or buttons to your school’s NFHS Network and GoFan pages on your website to highlight your partnership with PlayOn and spread the word to your community. For more details on how to add these to your school's website, check out this article.

Promote Your Events Multiple Times Throughout the Week

Stay connected! Keep your community in the loop with weekly updates on social media. Regularly updating your community on social media keeps everyone engaged and informed about school events and activities. By posting weekly, you build anticipation, increase participation, and strengthen school spirit. Plus, the templates in this article make it easy to create polished, attention-grabbing posts that effectively promote your events!

Email Your Community With One of Our Templates

An easy way to spread the word about your school's upcoming events is to create an email using one of our premade templates! View the templates and instructions here. 

Get the Word Out - Your Community Can Clip Their Favorite Moments 

With the Network, your community can create, save, and share their special moments and relive them whenever they wish. This will boost community engagement and turn every event into a shared experience.

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Remind Your Community That They Are Supporting Your Programs

Every NFHS Network subscription and GoFan ticket purchased through your school's webpage or special links is revenue for your programs. Your community wants to support your school, so make sure they know the impact they are making on your students!

Adopt a PlayOn Site

Looking to promote your events effortlessly? Connect your community, build your brand, and elevate your programs with a PlayOn site. Generate excitement for your programs by directing your community to one place for all the information they need most. Your community can get tickets, stream events, check schedules, see team updates, and more.

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